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How to Destroy Your Reputation in 15 Minutes
Action Deep Dive
Crisis Communications Bootcamp
June 15th, 2018; 9 AM (start) to about 5 PM
Communitech (151 Charles Street West, Kitchener ON N2G 1H6)
Room: Charles Xavier Room
It can take years to build a reputation and only minutes to destroy it. And, never has this reality been more pointed than in today’s 24-hour news cycle where getting it first often trumps getting it right — and where a small, unsubstantiated piece of information can catch fire on social media, taking on a life of its own. Read more