Words & Music Magazine | by Crescent Group

A leader in Canadian music journalism, Words and Music Magazine (W+M) is published by the Society of Composers, Authors and Music Publishers of Canada. With the growing trend to digital consumption W+M approached CRESCENT to transition its traditional print publication to a fully online magazine. Read More ››

SOCAN Songwriting Prize Website | by Crescent Group

The Socan Songwriting Prize is Canada’s most prestigious award for independent music creators. Some of the more specific functional goals of the new design were to realize a revitalized look and an improved voting system for the annual competition. Fundamentally though the site is used to showcase the nominees and their music, so our approach really centred around the user experience and how people could interact with the music. Read More ››

The Great Ontario Food Company – Branding The Best Ontario Has To Offer | by Magnetic

The Great Ontario Food Company was looking to develop a new brand that inspires and engages consumers by delivering a comprehensive, 100% local, delicious, year round offering of Ontario foods and drinks - the very best that Ontario has to offer, from the Greenbelt to north of 60. Magnetic completed a thorough analysis of the competitive landscape and developed a comprehensive new brand positioning and brand name: Ontario's Own. Working from the new name and positioning, Magnetic created an award winning package design, web-site and marketing communications program that captures the spirit of the offer and establishes a unique presence in the marketplace. Read More ››

InsightOut Website | by Crescent Group

InsightOut is an insight/market research firm that employs unconventional methods to uncover brand perceptions. CRESCENT developed a holistic, surreal conceptual design to create a unique look and feel that would embody the sophistication and unconventional methods the client employs. Read More ››

Orbitz For Business – Interactive Tool and 90-day Nurturing Plan | by Quarry

The Orbitz for Business website had been static with no new content or offers for over a year. We wanted to offer an experience on our website that was interactive and provided content and resources that are up to date. We wanted to provide the ability for prospects to self educate and to feel like they are in control of their experience with Orbitz. We also wanted a campaign that would introduce the sales team to Eloqua in a way that made the benefits of marketing automation obvious. Read More ››

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