Porter Airlines Conquering Complexity | by Azure Corporation and Rotman Information Solutions

Knowing how did they do it, how Porter Airlines entered a highly competitive industry and is winning against impossible odds, begins with understanding how aligning a company's participation, offer and operating strategies create a winning model, even against bigger formidable competitors. Read More ››

Kickstarter, Innovative Funding Platform or The Ultimate Test Market | by Azure Corporation and Rotman Information Solutions

Knowing how did they do it, how Kickstarter has become a breakthrough model for funding new ideas, projects and ventures begins with understanding the time-honored business truth about how to successfully raise capital. Read More ››

Brunello Cucinelli “it’s not about me as a brand, it’s about humanity” | by Azure Corporation and Rotman Information Solutions

Knowing how did they do it, how Brunello Cucinelli became one of the most successful luxury brands in the world begins with understanding "it's about humanity". Read More ››

Target Stores – A 50 year-old Strategy to Not Compete in the Status Quo | by Azure Corporation and Rotman Information Solutions

Knowing how did they do it, how Target Stores became the success they are today, begins with understanding Target's fifty year-old strategy to "not compete" in the status quo. In May 1962 when the first Target store opened its doors, competing in the status quo meant figuring out how to be the better department store or be the better discount store. The founders of Target chose neither and chose both, "˜putting an end to the status quo'. Read More ››

Swiffer Duster – Competitors Collaborating to Win Together | by Azure Corporation and Rotman Information Solutions

Knowing how P&G's Swiffer duster came to be begins with understanding how P&G innovates. They have come to understand it is first essential to create an environment conducive to innovation success and then follow through with a calculated, disciplined process for delivering successful innovation. Read More ››