Buzz Word: “User Experience Design” | by Crescent

A reflection on design and design-thinking within the context of new buzz words such as innovation, transformation, and user experience design. Read More ››

The 7 segmentation barriers to creating exceptional #CX [infographic] | by Quarry

Who isn’t talking about the importance of customer experience (CX) these days? Savvy business people recognize that creating exceptional customer experiences is how to get ahead of the competition. Read More ››

The new world of B2B buying | by Quarry

In October 2015, the CEB brought 1,200 business leaders together in Las Vegas to challenge the status quo of B2B sales and marketing. Read More ››

The Secret to Building Nonprofit Brand Awareness | by c ( group

Building brand awareness was the number one goal among the nonprofits we surveyed this year. We have prepared three steps to help your nonprofit in taking the first step to getting noticed. Read More ››

More than a marketing plan | by c ( group

What’s in a marketing plan? Well, lots of things I’m sure you would say. Goals, data, challenges, obstacles, timelines, budgets, road maps, research and intelligence, among many other things… Maybe some blood, sweat, and tears! How about commitment, promises, accountability? Your marketing plan is more than a list of ideas. In fact, it should be... Read More ››