Colarossi + Associates Brand Evolution | by Azure Corporation and Magnetic


Colarossi + Associates is an established space planning and design firm, founded in 1988 on the philosophy of approachable and accessible design. Although boutique in size, the company enjoys an impressive client roster of some of the most prominent companies and institutions in Canada including, Bell Canada, TSN, The Ontario Government Ministry of Economic Development and others. Planning well over 1 Million sq. ft. of commercial / institutional space annually, Colarossi provides design, project management, move management and space needs assessment for their clients


How does Colarossi + Associates create more new client opportunities for their business? On a boutique sized firm’s budget, how do they establish greater market prominence, awareness and understanding of their distinctive value to clients? How do they continue to capitalize on a key asset for winning clients (the founder’s name and reputation), without thwarting their strategic goal of solidifying their competitive position on the company’s many attributes in addition to the qualities of the founder?

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