What we are great at:
Crescent works exclusively with not-for-profit organizations on brand building and storytelling. We have built our reputation on how well we articulate brands into smart, functional communication solutions. We understand that your mission is everything and we drive the engagement and understanding needed to move it forward.
Since 1994, we’ve worked with not-for-profits on all aspects of their communications strategy, planning, and execution. We’ve found that there are typically two major areas that influence how well communications work for any given not-for-profit and they are: branding and storytelling.
Said differently, we believe that the most fundamental components of your communications strategy are your brand profile and how well you are engaging with your stakeholders. Your brand profile establishes your identity and raison d’être and positions you within your community of support. Engagement happens at all touch-points be it your website, on social media, through marketing collateral and all other channels where you connect with your audience.
We understand that your mission is everything. It’s what you are accountable for. It’s how you measure successes and define your actions. You know the need best. We articulate it in ways that promote engagement and understanding about how your work is making a difference.
Our approach (in all service areas) follows a central structure which begins with Research, Assessment, and Benchmarking to fully understand your business problem, followed by the development of a Strategic Framework that will lead to the Creative and Implementation tactics needed to align your communications with your goals.
We believe the best work is developed when we have strong mutually beneficial relationships with our clients and by nature this lends itself to a very collaborative process.
Canadian Cancer Society
Canadian Standards Association
Children’s Wish Foundation
Upper Canada College
Government of Ontario
Technical Standards and Safety Authority
Real Estate Council of Ontario
Chartered Accountants of Canada
Ontario Science Centre
Geordie Allen, Principal
366 Adelaide St E, Suite 345
Toronto, ON, Canada
Phone: 416.504.7887 x222