How to Destroy Your Reputation in 15 Minutes

Action Deep Dive
Crisis Communications Bootcamp
June 15th, 2018; 9 AM (start) to about 5 PM
Communitech (151 Charles Street West, Kitchener ON N2G 1H6)
Room: Charles Xavier Room

It can take years to build a reputation and only minutes to destroy it. And, never has this reality been more pointed than in today’s 24-hour news cycle where getting it first often trumps getting it right — and where a small, unsubstantiated piece of information can catch fire on social media, taking on a life of its own.

This workshop is for CEO’s, Board Chairs and senior executives because they’re the ones who are going to be making the crucial decisions in the event of a communications crisis. Participants will be led through a series of crisis communications best practices, see stories that have worked and those that have failed — and then work in teams through an actual real-time mock communications crisis for maximum learning effect.

Featuring crisis communications experts:

Jeff Chatterton, Previous Chief of Staff for Member of Parliament and Founder of CrisisTether

Conway Fraser, Previous Gemini Award-winning CBC journalist and Co-principal, CrisisTether

For a limited time, Inside enabling ideas® subscribers receive $50 off the general admission list price of $495 CAD.

Register Here

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