Words & Music Magazine | by Crescent Group

A leader in Canadian music journalism, Words and Music Magazine (W+M) is published by the Society of Composers, Authors and Music Publishers of Canada. With the growing trend to digital consumption W+M approached CRESCENT to transition its traditional print publication to a fully online magazine. Read More ››

SOCAN Songwriting Prize Website | by Crescent Group

The Socan Songwriting Prize is Canada’s most prestigious award for independent music creators. Some of the more specific functional goals of the new design were to realize a revitalized look and an improved voting system for the annual competition. Fundamentally though the site is used to showcase the nominees and their music, so our approach really centred around the user experience and how people could interact with the music. Read More ››

Colarossi + Associates Brand Evolution | by Azure Corporation and Magnetic

Colarossi + Associates is an established space planning and design firm, founded in 1988 on the philosophy of approachable and accessible design. Although boutique in size, the company enjoys an impressive client roster of some of the most prominent companies and institutions in Canada including, Bell Canada, TSN, The Ontario Government Ministry of Economic Development and others. Planning well over 1 Million sq. ft. of commercial / institutional space annually, Colarossi provides design, project management, move management and space needs assessment for their clients Read More ››

The Great Ontario Food Company – Branding The Best Ontario Has To Offer | by Magnetic

The Great Ontario Food Company was looking to develop a new brand that inspires and engages consumers by delivering a comprehensive, 100% local, delicious, year round offering of Ontario foods and drinks - the very best that Ontario has to offer, from the Greenbelt to north of 60. Magnetic completed a thorough analysis of the competitive landscape and developed a comprehensive new brand positioning and brand name: Ontario's Own. Working from the new name and positioning, Magnetic created an award winning package design, web-site and marketing communications program that captures the spirit of the offer and establishes a unique presence in the marketplace. Read More ››

Whirlpool Canada LP Strategic Growth – Channel Strategy Exploration | by Azure Corporation and Rotman Information Solutions

Whirlpool Corporation is a dominant market leader in the home appliance industry, by various measures. Whirlpool enjoys worldwide revenue of $19 Billion, operates 66 manufacturing and technology research centres and employs 68,000 people around the world. In Canada, Whirlpool's annual revenue exceeds $1 Billion, employs 500 people and has a commanding market share with 8 well known brands, including; Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Inglis, Estate and Roper. Read More ››