The Great Ontario Food Company – Branding The Best Ontario Has To Offer | by Magnetic

The Great Ontario Food Company was looking to develop a new brand that inspires and engages consumers by delivering a comprehensive, 100% local, delicious, year round offering of Ontario foods and drinks “” the very best that Ontario has to offer, from the Greenbelt to north of 60. Magnetic completed a thorough analysis of the competitive landscape and developed a comprehensive new brand positioning and brand name: Ontario’s Own. Working from the new name and positioning, Magnetic created an award winning package design, web-site and marketing communications program that captures the spirit of the offer and establishes a unique presence in the marketplace.

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