A leader in Canadian music journalism, Words and Music Magazine (W+M) is published by the Society of Composers, Authors and Music Publishers of Canada. With the growing trend to digital consumption W+M approached c ( group to transition its traditional print publication to a fully online magazine.
Principal Geordie Allen and the c ( group team assessed the magazine brand, distribution, content and production workflow and developed a digital design that embodied and showcased the magazines strengths in the new medium.
Geordie’s extensive branding experience ensured the power of the existing W+M brand was enhanced and that the user could participate with the online brand and create their own customized content journey. Putting emphasis on the visual aspects of the content, the new online magazine features stunning photography and full-screen images of W+M featured music artists, showcasing and leveraging the high-quality photographic assets of artists such as Drake, Serena Ryder, The Weeknd and so on.