Have you heard about Responsive Web Design? enabling ideas® Member Quarry, a leading expert in this innovative capability, has published a practical informative resource entitled, “The Savvy Marketer’s Guide to Responsive Web Design: How to create a single website that delivers a better experience across all devices.”
Using the term originally coined by Ethan Marcotte in 2010, Quarry explains that a responsive website fluidly adapts its layout, content, even functionality, as screen sizes get smaller (or bigger) or as devices are rotated. Responsive Web Design ensures that whether people visit your website using a smartphone, tablet, laptop, desktop, or widescreen TV, your brand delivers a more consistent brand experience with appropriate layout for the right device at the right time.
The case for Marketers to take a serious look at Responsive Web Design is as pervasive as the statistics on mobile usage.
Studies referenced in Quarry’s publication cite that:
- 46% of American adults own a smartphone and, in Canada, 33% do.
- 9% of U.S. adults own a tablet or eReader, up from just 2% three years ago.
- In Canada the number of adults who own tablets is 20%, up from 7% in just six months.
- 46% of respondents to a recent survey stated they’re unlikely to return to a website that they had trouble accessing via their phone, and 34% said they’d likely visit a competitor’s mobile site instead.
Time to learn more about how Marketers can deliver a better mobile experience? Quarry’s published guide explains the why, the what and the how of Responsive Web Design, including a glossary of need-to-know terminology and tips on how to get started.