What we are great at:
We engineer brand pull. Magnetic is an independent, Toronto based design firm that works globally with the most influential brands in the world. We understand what motivates consumers and leverage those insights to deliver inspired and differentiated thinking that creates lasting brand attraction.


With over 20 years of branding expertise, MAGNETIC has delivered exceptional results for its clients.

Our work speaks for itself; from the successful rebranding of the Toronto Blue Jays which took them from bottom 5 to top 5 in the league for merchandise sales, or in creating a compelling Own Brand packaging program that led to A&P and our client being awarded Private Brand Retailer of the year and Private Brand Executive of the year respectively.

Our work builds lasting brand equity, creates consumer attraction and increases bottom line revenue.


  • SWOT and Best Practice Analysis
  • Consumer Need State and Path to Purchase Modeling
  • Brand Strategy & Positioning
  • Brand Architecture
  • Brand Naming
  • Brand Identity
  • Package Design
  • Retail Merchandising & Communication Design

With over 20 years of experience in building brands all over the world, we leverage our vast experience to deliver insight, best practices and added value and perspective to each and every project we work on.

MAGNETIC’S expertise lies in four main business areas: Strategy & Visioning; Brand Identity & Communications; Package design & Retail merchandising & design. Many of our engagements combine several forms of media and experiences to deliver compelling and collaborative solutions that create lasting consumer pull.

We partner and work collaboratively with our clients to create and inform by insight, distill through strategy and bring brands to life to deliver memorable and authentic difference.

Our proprietary approach is one we have refined over many years of practice and involves 3 key stages:

  1. Excavate – Uncover and analyze a brands current state and identify opportunities.
  2. Translate – Establishing a brand’s strategic foundation.
  3. Create – Translating strategy and insight into design.

Our process allows us to fulfill our purpose of creating the future through design and deliver lasting and effective brand attraction.

Service Reach

North America


Rogers Communications

The Toronto Blue Jays

The Great Atlantic & Pacific Tea Company

The Source


Delta Faucet


Maple Leaf Foods

General Mills


Key Principals

Randy Redford

Contact information

6 Lambeth Crescent

Toronto, ON

M9A 3A7

Phone: 416.937.6290


Randy Redford's page on LinkedIn

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