Answering “Why?” is Key to Building a Great Brand | by Quarry

November, 2010

I had the pleasure recently to hear Simon Sinek, leadership expert and author of “Start With Why,” speak about his model for inspirational leadership. The model he shared was surprisingly simple and yet incredibly generative as a way to think about why some leaders excel at inspiring people and others just manage.

Beyond just a way to think about inspirational leadership (of people), Sinek’s model is a meaningful and powerful way to think about how to build brand leadership.

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Quarry Tony Mohr
Vice President, Client Service
519.664.2777 ext. 2245

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