Is it Time for a Science of “BrandErgonomics®”? | by Quarry

January, 2010

It’s a rare situation indeed where the experiences associated with a brand could not be more seamlessly matched with the customer’s wants, needs & sense of self. BrandErgonomics® is the art & science of designing the brand experience to fit the customer.

Glen has consulted with Quarry clients for over two decades on strategy for brand positioning, segmentation, long-range planning, product innovations, integrated communications programs & digital channel strategy. Current areas of focus include the rebuilding of digital strategies around a search-driven marketplace, & the redesign of innovation processes to better align the agendas of sales, marketing & product development.

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Quarry Glen Drummond
Partner & Chief Innovation Officer
Quarry
gdrummond@quarry.com
519.664.2777 ext. 2226

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