Strategic “Video” Storytelling for Not-for-Profits | by Crescent Group

June 19, 2014

Following your website, email marketing, social media, in-person events, PR, and print, video ranks seventh in the list of most important communication tools for not-for-profits. At first pass, it’s easy to dismiss video storytelling as not important, but consider that YouTube is the second largest search engine in the world, and the third most important social media site for not-for-profits after Facebook and Twitter. In 2014, 28% of not-for-profits were expected to add or experiment with YouTube. Those that have made video part of their communications strategies are seeing the value, and many will follow in their footsteps.

Most not-for-profits are excited by opportunities to reach new audiences and learn about new strategies to do just that. The biggest challenge not-for-profit communicators expect to have in 2014 is “the lack of time to produce quality content”. So then why not seek more compelling user-generated content to back fill?

Messages delivered by video are far more likely to be remembered than those delivered in other ways. Many worry that…

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Laura Sellors
Managing Director
Crescent
lsellors@crescentgroup.ca
416.504.7887 ext. 229

Crescent

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