Better Brand Decisions: 5 Guidelines for Brand Filters | by Crescent Group

July 3, 2014

How does your brand behave? What values influence or inform its actions? How do we make decisions that are “on brand”, and how do we communicate consistently?

Employees at all levels make decisions everyday in their ongoing efforts to do their jobs. Everyone wants to perform well and make the best decisions possible, but what might be a good decision for one doesn’t seem to be the right decision for another — does this sound familiar? Not to mention whether it is the right decision for your brand. So the question becomes: How are you arming yourself, your staff, and your entire organization to make intelligent, enlightened decisions?

On any given day we help our clients make business and creative decisions that fundamentally shape their brands and take their businesses into new directions entirely. We use what we call brand filters to help teams build…

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Laura Sellors
Managing Director
416.504.7887 ext. 229


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