Where’s the Beef? Defining the “R” in Social Media ROI | by Crescent Group

July 3, 2014

Social media has been a buzzword since the early 2000s, and now that brands have invested in sustaining a presence on platforms such as Twitter, Facebook, Instagram, and more, marketing executives and CEOs are eager to see the ROI (return on investment).

The ROI question is tricky because “return” depends on what you’re measuring, and—unlike some other forms of media and marketing—there’s a LOT than can be measured with social media. Reporting softwares (which are increasingly sophisticated and affordable) can provide the most modest business with access to insights such as:

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Amanda Cosco
Crescent Group


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