September 2, 2014
In an earlier article, we wrote about how brand filters help organizations manage their brand assets and brand behaviour. Today, we look at how these brand filters drive the creative direction and content of your brand’s social media presence.
To recap, “brand filters” are a series of key words—no more than three or four— that describe the essence of your brand, your personality, your beliefs and values. While these words don’t necessarily have to be a part of your public-facing communications, they should be internal guidelines that represent what you stand for.
Across the internet, there’s no shortage of articles helping you understand how to achieve visual consistency on social media, but any savvy marketer knows that a strong brand is about more than just how a company appears—it’s also how it acts, sounds, and provides value.
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