December 5, 2014
As December pushes on and signals the final days of 2014, I paused for a moment to look forward and really take stock of what Crescent will be building in 2015, and most of it revolves around the mobile experience.
Six in ten Canadians access the internet via their smartphones on a daily basis. At the same time, mobile phone ownership has increased to 57 per cent in Canada, well above the global average of 42 per cent*. With the smartphone becoming an increasingly important tool in Canadian life, marketers and technology must continually evolve in order to engage with captive audiences.
That notion of “captive audiences” is really the key point: Forgetting all technology; forgetting the need to do something or to be somewhere because that’s the “new thing”, it has always been about answering the same basic questions: who and where are the people I need to reach, and what value message do I need to relay to them so that they take the actions I want them to. So, as long as that is at the route of your strategic tactical plan (mobile or otherwise), you are on the right path.
At the end of this article, I invite you to read an article by Patrick Neeman on the Usability Counts blog that echos this thinking.
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