February 20, 2015
Lately, I’ve had the opportunity to sit in on a few seminars where the presenters made consorted efforts to discuss successful yet low-budget (or shall we say “cost efficient”) marketing/communications initiatives for non-profit causes, reinforcing that it is possible to do a lot with a little.
At the bottom of this article, I’ve included screenshots and links to some of the campaigns that most resonated with me.
Fantastic right? Clever, impactful, poignant, completely on brand…
For the most part, I agree with the notion that you can have impact without blowing your budget… But this is what goes through my head as I listen to the dialogue about how you can do so much with nothing and what gives the double meaning to the title of this post: “Yes! Absolutely, the executional costs involved in producing those campaigns were low and in some cases non existent which makes it even the more powerful, but what no one really talks about is how much was involved not only to come up with that killer idea, but also to have rallied the organization around taking the risk to be edgy, put themselves out there and be vulnerable.
People who do things really well make hard things look easy. Think about professional dancers, athletes, speakers, comedians, artists, negotiators… Anyone or anything that seems to go off without a hitch has taken an immense amount of expertise, talent, thought, training… I think you see where I’m going.
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