June 28, 2016
The broad consensus is that personas are good things to have, but let’s face it, too often they look more like database entries (job title, industry, company size, etc.) than real people. They don’t elicit strong empathy or inspire design. In these cases, the personas are catering to left-brain thinking only. Why limit your efforts with only half a persona? You have a whole brain. You need a whole-brain persona.
For more information, please contact:
Experience Innovation Consultant